Justine, It's over babe

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Well, well, well,... Look what we've got here. It's that girl who did that iphone bill viral thingy (see below), and she's at it again. Because now we can watch her 24/7 with this new phenomenon called "Life Casting". I had a crush on her after I saw that iphone deal, but now I'm kind of getting sick of her.

Listen Justine, don't take it personal, but you're a little too web savvy for me. A little too attention starved. I don't think we can see each other any more.

Wow, that was harder than I thought. Bennatar was right.... Love is a battlefield.

Oh Snap!

Was I moved by this? Not really. I get it, some girl got a 300 page phone bill. It seems authentic, but who knows, it could of been made by T-Mobile for all we know. It may of been 300 letters from guys who want to take her out for sushi. The point is, companies have to keep their heads on a swivel these days because consumers have power like never before. Her complaint about a 300 page bill may have never even reached customer service a few years ago, but now it reached millions of people.

BTW - I still want an iphone.

Hey Buttercup!

Direct TV has rolled out a wicked awesome interactive campaign.

It all revolves around Marv, the original Super Fan who doesn't need all that fancy shmancy high def coverage you get with the NFL Sunday ticket. He prefers to keep it real by watching whatever game that his local channels provide. The character of Marv is brilliant as he constantly spits out hilarious old school lingo that may not even be PC these days (Can you call someone a "Pansy" still?). And he brings up many important points about the modern day football fan and their excessive needs. I mean, "What do you need 8 games on 1 screen for? Do you have 16 eyes in your head?"
The interactive site blends flawlessly with their traditional Ad campaign, so nothing seems forced at all. You can send personalized e-cards and have Marv talk smack for you, play his techmo bowl style online football game, or just wait patiently for Marv to belittle you for not clicking on anything. Very easy to navigate with many hidden treasures to stumble upon.

This is good as it gets in my opinion.

So hey Buttercup, why don't you go meet Marv.

http://www.heybuttercup.com/