Hey Buttercup!

Direct TV has rolled out a wicked awesome interactive campaign.

It all revolves around Marv, the original Super Fan who doesn't need all that fancy shmancy high def coverage you get with the NFL Sunday ticket. He prefers to keep it real by watching whatever game that his local channels provide. The character of Marv is brilliant as he constantly spits out hilarious old school lingo that may not even be PC these days (Can you call someone a "Pansy" still?). And he brings up many important points about the modern day football fan and their excessive needs. I mean, "What do you need 8 games on 1 screen for? Do you have 16 eyes in your head?"
The interactive site blends flawlessly with their traditional Ad campaign, so nothing seems forced at all. You can send personalized e-cards and have Marv talk smack for you, play his techmo bowl style online football game, or just wait patiently for Marv to belittle you for not clicking on anything. Very easy to navigate with many hidden treasures to stumble upon.

This is good as it gets in my opinion.

So hey Buttercup, why don't you go meet Marv.

http://www.heybuttercup.com/