There's a good chance you've seen this. That video of a guy catching a pair of sunglasses perfectly with his face. You can tell it's fake with special effects, but it's still fun to watch. So is this just another bunch of you-tubers soaking up their 15 minutes, or is a clever ad agency behind it? If it's PG enough and has a brand attached to it in some way, you have to question it. In this case, a classic pair of Ray Ban sunglasses happen to be used in this piece.
Cue eye brow raise and rubbing of chin.
Well not surprisingly, Ray Ban is behind this viral video. And kudos to whoever put this together. Something that can get this much positive exposure is the holy grail of interactive marketing, and every company would do it if they could.
So are we at the point where we are annoyed by these attempts? This is a new form of advertising that we are getting used to, and it usually involves fooling people in order to make it spread. So it is different in that aspect, but I think it triggers the same emotions that any form of advertising would. If it's good, you don't mind it. If it's not good, you loathe it. The good thing about viral marketing is the poor executions most likely won’t land in your inbox.
So now do you see a video of a guy catching sunglasses with his face, or a group of Ray Ban execs high-fiving each other?
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